Mark Woeppel on Management and Execution

A parable is a short story that conveys a profound truth.  A friend of mine, Clarke Ching, wrote this compact business book that contains a GREAT idea.  Spend 20 minutes reading it.  You’ll be glad you did.

The story’s protaganist is a software developer that fears he may lose his job.  His company is about to lose a major client and he comes up with a very simple idea to change his company’s offer, helping both his client and his company.  I found it very thought provoking – it made me think about how my firm creates and presents an offering to a client.