Mark Woeppel on Management and Execution » marketing http://pinnacle-strategies.com/blog I'm writing about getting things done faster and more effectively. Sometimes I'll write about other things. Sun, 06 Jun 2010 16:21:26 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Rocks Into Gold – A Parable http://pinnacle-strategies.com/blog/2009/01/rocks-into-gold-a-parable/ http://pinnacle-strategies.com/blog/2009/01/rocks-into-gold-a-parable/#comments Sat, 24 Jan 2009 17:02:49 +0000 Mark Woeppel http://pinnacle-strategies.com/blog/?p=47 A parable is a short story that conveys a profound truth.  A friend of mine, Clarke Ching, wrote this compact business book that contains a GREAT idea.  Spend 20 minutes reading it.  You’ll be glad you did.

Rocks Into Gold – Helping Programmers THRIVE through the Credit Crunch – by Clarke Ching
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The story’s protaganist is a software developer that fears he may lose his job.  His company is about to lose a major client and he comes up with a very simple idea to change his company’s offer, helping both his client and his company.  I found it very thought provoking – it made me think about how my firm creates and presents an offering to a client.

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